https://jgarcia.cargo.site Joey Garcia Tue, 21 Apr 2026 22:29:32 +0000 https://jgarcia.cargo.site en https://jgarcia.cargo.site/Home-Page Tue, 21 Apr 2026 22:29:11 +0000 Joey Garcia https://jgarcia.cargo.site/Home-Page Hello.I’m Joey Garcia. If we haven’t met, I’m a Clio Award-winning copywriter, content creator, and creative strategist based in Northeast Los Angeles.&nbsp; If we have met, let’s hang out again soon. : ) https://jgarcia.cargo.site/Riot-Games Tue, 21 Apr 2026 22:29:19 +0000 Joey Garcia https://jgarcia.cargo.site/Riot-Games 1. Riot GamesAs senior copywriter, I’ve led creative concepting and copy direction for Ayzenberg’s Riot Games retainer accounts, including massively popular titles League of Legends, VALORANT, Teamfight Tactics, and the nascent Riftbound TCG. In a large body of work spanning from broad multi-touch campaigns to real-time content and pre-planned evergreen, I’ve amassed a Clio, several Shorty Awards, and millions of impressions. Here are a few quick examples: League of Legends - Muted Words A Clio-winning piece of real-time reaction that spun community hyperfixation into viral gold.<img width="1422" height="1468" width_o="1422" height_o="1468" data-src="https://freight.cargo.site/t/original/i/3abe96c84a357e618c3e1fea0e2b5ad4b18d35e0a705f7197b9d8d8f6be71cce/Screenshot-2026-04-21-at-10.08.04PM.png" data-mid="247496087" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/3abe96c84a357e618c3e1fea0e2b5ad4b18d35e0a705f7197b9d8d8f6be71cce/Screenshot-2026-04-21-at-10.08.04PM.png" /> League of Legends - Spirit Blossom Close Friends A viral pre-planned concept that channelled fandom for a skinline into a recognizable, relatable meme format<img width="1650" height="1208" width_o="1650" height_o="1208" data-src="https://freight.cargo.site/t/original/i/76f00de285c1c0d81b020a4dece2985f090d95de259bb4d4830e1c1336f89282/Screenshot-2026-04-21-at-9.33.31PM.png" data-mid="247495477" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/76f00de285c1c0d81b020a4dece2985f090d95de259bb4d4830e1c1336f89282/Screenshot-2026-04-21-at-9.33.31PM.png" /> League of Legends - The Great Jayce WarsA Shorty-nominated round-up post capping off a weeks-long saga wherein the brand and community engaged with each other like never before. <img width="1390" height="1544" width_o="1390" height_o="1544" data-src="https://freight.cargo.site/t/original/i/3202b1a7b69b90646b5907d3bba174847c1d11100b48f3a95e6497fddfc74158/Screenshot-2026-04-21-at-9.39.09PM.png" data-mid="247495492" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/3202b1a7b69b90646b5907d3bba174847c1d11100b48f3a95e6497fddfc74158/Screenshot-2026-04-21-at-9.39.09PM.png" /> Some other examples I’m proud of. League of Legends - Food as Champions <img width="1098" height="596" width_o="1098" height_o="596" data-src="https://freight.cargo.site/t/original/i/019bf8e3cf72e696a6e0aaab1e53a5927ecad11f46dae0b506a1daad1532d3ab/Screenshot-2026-04-22-at-11.23.13AM.png" data-mid="247517154" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/019bf8e3cf72e696a6e0aaab1e53a5927ecad11f46dae0b506a1daad1532d3ab/Screenshot-2026-04-22-at-11.23.13AM.png" /> League of Legends - Let’s Gank Botline Tonight <img width="590" height="99" width_o="590" height_o="99" data-src="https://freight.cargo.site/t/original/i/e8e6fbecb69782451d448ba2d88fe9b02f6e44a87d9e6806c8e291f834f322c4/Screenshot-2026-04-22-at-11.26.19AM.png" data-mid="247517174" border="0" src="https://freight.cargo.site/w/590/i/e8e6fbecb69782451d448ba2d88fe9b02f6e44a87d9e6806c8e291f834f322c4/Screenshot-2026-04-22-at-11.26.19AM.png" /> League of Legends - What the Helly<img width="435" height="633" width_o="435" height_o="633" data-src="https://freight.cargo.site/t/original/i/acf085db83c0f0aa8e2374548e703f145c2fd9e19f54e75cf5fee4ac8ffc640d/Screenshot-2026-04-22-at-11.32.03AM.png" data-mid="247517262" border="0" src="https://freight.cargo.site/w/435/i/acf085db83c0f0aa8e2374548e703f145c2fd9e19f54e75cf5fee4ac8ffc640d/Screenshot-2026-04-22-at-11.32.03AM.png" /> Teamfight Tactics - Locked In Pengu <img width="1002" height="1538" width_o="1002" height_o="1538" data-src="https://freight.cargo.site/t/original/i/75d9c0544cd16ba02827ad734d9f1c200d8d6765e9ee20c80dc00bc8551a280e/Screenshot-2026-04-21-at-9.42.28PM.png" data-mid="247495503" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/75d9c0544cd16ba02827ad734d9f1c200d8d6765e9ee20c80dc00bc8551a280e/Screenshot-2026-04-21-at-9.42.28PM.png" /> Teamfight Tactics - The Crew Experience<img width="1018" height="1542" width_o="1018" height_o="1542" data-src="https://freight.cargo.site/t/original/i/cd624438e6683a364bbd0dd77b54a9ec8c8f4e243a80f803e3fd1eb4fb1dc2c5/Screenshot-2026-04-21-at-9.44.27PM.png" data-mid="247495813" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/cd624438e6683a364bbd0dd77b54a9ec8c8f4e243a80f803e3fd1eb4fb1dc2c5/Screenshot-2026-04-21-at-9.44.27PM.png" /> Riftbound - The Player Vs. The Personality <img width="1652" height="1224" width_o="1652" height_o="1224" data-src="https://freight.cargo.site/t/original/i/6d0b17fc8de4dcb2eed3f738edd8db7b154fd1f8597ed125bad220309f730dc3/Screenshot-2026-04-21-at-9.46.20PM.png" data-mid="247495819" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/6d0b17fc8de4dcb2eed3f738edd8db7b154fd1f8597ed125bad220309f730dc3/Screenshot-2026-04-21-at-9.46.20PM.png" /> https://jgarcia.cargo.site/Lego-DC-Batman Tue, 21 Apr 2026 22:29:21 +0000 Joey Garcia https://jgarcia.cargo.site/Lego-DC-Batman 2. Lego DC BatmanI’ve also been involved with several RFPs to generate new business for our agency, including the Gamescom launch for DC Lego Batman, where my Aura Farming Batman AR concept was selected from several other options and competing agencies. Announce Post <img width="1652" height="1240" width_o="1652" height_o="1240" data-src="https://freight.cargo.site/t/original/i/66ae843b471705a419d97753d08f7e1498356e482c69b1988ce2a47888a02106/Screenshot-2026-04-21-at-10.10.38PM.png" data-mid="247496228" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/66ae843b471705a419d97753d08f7e1498356e482c69b1988ce2a47888a02106/Screenshot-2026-04-21-at-10.10.38PM.png" /> Live At Gamescon <img width="1394" height="1266" width_o="1394" height_o="1266" data-src="https://freight.cargo.site/t/original/i/eca4e67337f9ace5fc76f9e75efa9f831ee01e764ded949c748552934b232f8c/Screenshot-2026-04-21-at-10.13.29PM.png" data-mid="247496233" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/eca4e67337f9ace5fc76f9e75efa9f831ee01e764ded949c748552934b232f8c/Screenshot-2026-04-21-at-10.13.29PM.png" /> https://jgarcia.cargo.site/MrBeast-Instagram Tue, 21 Apr 2026 22:29:23 +0000 Joey Garcia https://jgarcia.cargo.site/MrBeast-Instagram 3. MrBeast InstagramI also have experience writing video concepts for one of the most recognizable faces on the planet, MrBeast. In my freelance role, I pitched low-lift Instagram Reel video concepts for Jimmy to film between large-scale shoots for YouTube and YouTube Shorts. Blind Behind the Back Challenge <img width="1008" height="1530" width_o="1008" height_o="1530" data-src="https://freight.cargo.site/t/original/i/790eb7fd37515c4b27dd824b3cd9c69d7188387b3d4a4d51a554552e9b810b66/Screenshot-2026-04-21-at-10.32.49PM.png" data-mid="247496273" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/790eb7fd37515c4b27dd824b3cd9c69d7188387b3d4a4d51a554552e9b810b66/Screenshot-2026-04-21-at-10.32.49PM.png" /> Go Kart Chairs <img width="593" height="939" width_o="593" height_o="939" data-src="https://freight.cargo.site/t/original/i/2e6676d29d464bbdc42a6a0ee2b4dd4b113b1aa7736ffb24ca53d19233245888/Screenshot-2026-04-22-at-11.39.52AM.png" data-mid="247517328" border="0" data-scale="65" src="https://freight.cargo.site/w/593/i/2e6676d29d464bbdc42a6a0ee2b4dd4b113b1aa7736ffb24ca53d19233245888/Screenshot-2026-04-22-at-11.39.52AM.png" /> https://jgarcia.cargo.site/Forza-Horizon-6 Tue, 21 Apr 2026 22:29:25 +0000 Joey Garcia https://jgarcia.cargo.site/Forza-Horizon-6 4. FORZA Horizon 6I am currently working on the launch of the highly anticipated racing title FORZA Horizon 6 through Ayzenberg’s Xbox and Xbox Game Pass channels. More to come soon! https://jgarcia.cargo.site/Bravado-Sales Tue, 21 Apr 2026 22:29:28 +0000 Joey Garcia https://jgarcia.cargo.site/Bravado-Sales 5. Bravado SalesBefore my full immersion into gaming social, I worked as the copywriter for the start-up tech sales company Bravado Sales, wherein I wrote hero and body copy for landing pages, SEO blogs featuring sales insights, paid marketing assets, scripts for IG Reels, and much more. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/39ba3c04b09056c43011f664f6719889aa3975c8f32672d20e6d4e6f009b47c3/dont-gamble.jpg" data-mid="247491188" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/39ba3c04b09056c43011f664f6719889aa3975c8f32672d20e6d4e6f009b47c3/dont-gamble.jpg" /><img width="3380" height="17172" width_o="3380" height_o="17172" data-src="https://freight.cargo.site/t/original/i/48a20f318ff0bca20e279a4b1009849024a7f8709ba63036c4cff05f9e1ff8a6/Jobs-LP.jpg" data-mid="247491194" border="0" src="https://freight.cargo.site/w/1000/i/48a20f318ff0bca20e279a4b1009849024a7f8709ba63036c4cff05f9e1ff8a6/Jobs-LP.jpg" /> https://jgarcia.cargo.site/The-Onion-Onion-Labs Tue, 21 Apr 2026 22:29:30 +0000 Joey Garcia https://jgarcia.cargo.site/The-Onion-Onion-Labs 6. The Onion/Onion Labs My true and first passion will always be comedy writing. Thankfully, my 7+ years at the Onion allowed me to flex my savvy for generating viral headlines and articles while also giving me my first foray into advertising work through Onion Labs on accounts such as KIND Snacks and Old Spice. <img width="963" height="2509" width_o="963" height_o="2509" data-src="https://freight.cargo.site/t/original/i/0002436370d8e07e1b2886afc5c93f9b4db7c615fa1b529ef37087e9920ae0a0/clickhole-old-spice.jpg" data-mid="247491208" border="0" src="https://freight.cargo.site/w/963/i/0002436370d8e07e1b2886afc5c93f9b4db7c615fa1b529ef37087e9920ae0a0/clickhole-old-spice.jpg" /> https://jgarcia.cargo.site/Jurassic-Park-Updates Tue, 21 Apr 2026 22:29:32 +0000 Joey Garcia https://jgarcia.cargo.site/Jurassic-Park-Updates 7. Jurassic Park UpdatesOkay, this one is just for fun. Jurassic Park Updates is a massively popular account I conceived alongside PJ Evans with a few other brilliant comedy writers. Within the first six months of its inception, the account swelled to over 400k followers and generated tons of earned media. <img width="851" height="1186" width_o="851" height_o="1186" data-src="https://freight.cargo.site/t/original/i/5f0582d4fa307a41ab5a34f09ce1d391b7610f43046ac6df27d9802b684aa324/buzzfeednews-article.jpg" data-mid="247491227" border="0" src="https://freight.cargo.site/w/851/i/5f0582d4fa307a41ab5a34f09ce1d391b7610f43046ac6df27d9802b684aa324/buzzfeednews-article.jpg" /> <img width="1284" height="1788" width_o="1284" height_o="1788" data-src="https://freight.cargo.site/t/original/i/3c12d19890fe96b8986904626ba51178d2ec28e0ff363c9d7345fd7f6f158e51/jurassic-park-twitter.jpg" data-mid="247491239" border="0" src="https://freight.cargo.site/w/1000/i/3c12d19890fe96b8986904626ba51178d2ec28e0ff363c9d7345fd7f6f158e51/jurassic-park-twitter.jpg" />