1. Riot Games
As senior copywriter, I’ve led creative concepting and copy direction for Ayzenberg’s Riot Games retainer accounts, including massively popular titles League of Legends, VALORANT, Teamfight Tactics, and the nascent Riftbound TCG.
In a large body of work spanning from broad multi-touch campaigns to real-time content and pre-planned evergreen, I’ve amassed a Clio, several Shorty Awards, and millions of impressions. Here are a few quick examples:
League of Legends - Muted Words
A Clio-winning piece of real-time reaction that spun community hyperfixation into viral gold.
League of Legends - Spirit Blossom Close Friends
A viral pre-planned concept that channelled fandom for a skinline into a recognizable, relatable meme format
League of Legends - The Great Jayce Wars
A Shorty-nominated round-up post capping off a weeks-long saga wherein the brand and community engaged with each other like never before.
Some other examples I’m proud of.
League of Legends - Food as Champions
League of Legends - Let’s Gank Botline Tonight
League of Legends - What the Helly
Teamfight Tactics - Locked In Pengu
Teamfight Tactics - The Crew Experience
Riftbound - The Player Vs. The Personality
